Why choose a closure with NFC technology instead of a QR code?
A QR CODE delivers only a few of the advantages offered by NFC technology. Where a QR code is normally used generically across a range of products, NFC technology allows a brand to make every bottle uniquely identifiable and interactive
The NFC device is discreetly hidden inside the cap, with no compromise on the aesthetics.
NFC is a on-trend technology which connects users directly to a landing website. It is being increasingly used in many everyday applications such as payments and electronic keys.
What is the advantage of an integrated NFC tag compared to the NFC tag applied label/sleeve?
The NFC tags integrated inside our caps are totally protected from any voluntary or accidental damage. And there are two additional advantages:
- track and tracing: the tag on the top of the closures can be easily read on the bottling lines, and even from outside the carton box (not possible with a NFC tag on the label)
- for anti-counterfeiting: an NFC tag safely embedded in the cap (with physical tamper evident option), cannot be retrieved and used on a fake bottle.
What impact does an NFC closure have on the bottling line?
If a customer wants to switch to the connected model of the closure already being used, there will only be a requirement for minor setup adjustments to the existing bottling equipment.
For all other cases, our engineering and customer technical service department can provide all the support required to develop and implement the best solution.
How can the brand use the data collected through the tap on the closure?
The potential is limitless as it is only restrained by the creativity of the brand. For example collected data could be used to drive and sustain one to one consumer realtionships, delivering tailor made information or it could be used to collate consumer data (age, gender, location, time of the day) in order to achieve enhanced insights on consumer purchases and behaviours.
How to recycle an NFC closure? What environmental impact does it have, compared to a standard closure?
The components of an NFC tag weigh a matter of milligrams. The two main materials are aluminium (the same material as the closure shell) and plastic (the transparent adhesive film of the NFC tag).
By adding an NFC tag to a standard cap, only a tiny quantity of two material families already present in the standard (non NFC) cap are added. These materials can normally be recycled in glass collection bins. In all cases we are aware of closures are compatible with the glass recycling process, which is designed to handle the presence of plastic and aluminum elements, typically found in standard aluminium caps.